During and before the 1970s, India started undergoing massive crisis when it came to the production of milk and dairy products. Considering the face India was still new to the idea of not only democracy but also globalization since it spent more than four hundred years under the monarchy, it did not know how to make its stand in the market. Since previously there were stringent rules when it came to international trades and India was still learning how to make the use of currency locally, it became very difficult to compete with other countries and be able to earn more profits and customers. It was not until the rules were changed and liberalisation of trade was introduced that India stepped into international markets and started learning the needful process to intermingle and adhere to the necessities of globalization where the world started getting termed as a melting pot, salad bowl or global village where all the cultures of the world mixed into one another equally and completed the barter of their products.
However, because India was new, and now drained of its resources and money, after once being one of the wealthiest countries in the world, was not able to flourish or move forward.
There were a lot of crises faced, and one of them was the lack of dairy products, milk production, and the breeding of dairy-producing animals.
Subscribe to latest updates from MBAVilla.com
Beginning of White Revolution in India
This is when the National Dairy Development Board (NDDB), which then, was considered as the world’s most extensive dairy development board came to India’s rescue. It came up with a mission Operation Flood where the milk-deficient nations in India would be converted into dairy-rich states. This further came to be known as the white revolution in India. Once this was looked into, and India started adhering to the rules laid by the National Dairy Development Board, in 1998 India happened to subjugate the United States of America by taking its position as the largest dairy producer in the world. India hence held the contribution of 17% output throughout the entire globe in the years 2010 and 2011. In thirty years of the application of the operation flood, the consumption of milk and its availability doubled per unit (one unit counted as one person). This aspect of India made dairy the most prominent form of agriculture. Due to the mass production of dairy products and the availability of dairy-producing animals, most farmers started taking up dairy as a profession. This, in turn, resulted in the unemployment gaps reducing with the employed sector because it started becoming common to produce dairy-related products, as a whole. This mass production was not the root cause that led to India becoming the highest-grossing country of dairy production. These changes were brought with a great deal of cooperation and capacity of the citizens and contribution to dairy products. This turned out to be known as the White Revolution in India. Hence, as it was popularly said that the white revolution did not take because of mass production, but it took place due to the mass contribution of the people.
The term white revolution mainly came up because India was a country that absolutely lagged in the production of dairy products, but with help, guidelines, suggestion, motivation and most importantly understanding the crisis of the country brought about sudden changes within the people where they started breeding a large number of dairy-producing animals and their products. These sudden changes were a challenge that had been answered due to the loss in dairy production, helped India fight the root cause of the problem and bringing about plenty of changes, to make them present the world with a massive amount of production showing how dynamic the entire process of its revolution had become.
Ninety percent of the contribution in bringing the white revolution forward was the Anand Pattern Revolution by the Amul Company of dairy products. Verghese Kurien started the Anand Pattern Revolution. Born on 26th November 1921, Verghese Kurien was known as the father of the White Revolution in India. His ideas that turned out to be incredibly popular and were followed nationwide were namely- “billion-liter idea” and the “operation flood.” Kurien was assigned the task to make the white revolution in India flourish, considering how responsible he would be to take his job seriously. One major condition Kurien placed before taking up his task was to ask the government to keep out from the operations that he might carry out to stop the government from meddling with his ideologies from running smoothly. He went along to seek help from UNICEF to collect more funds and approached New Zealand forwarding a hand for the exchange of trades. In this way, the initial stage of India’s stance for the globalization of Dairy products started. The famous trade he used to represent the fact India was capable of standing up on her feet and fund herself to take a step forward, this time alone was “converting aid into the trade.” This sentence represented how the National Dairy Development Board (NDDB) started turning into the best dairy development program in the world under the instructions of Verghese Kurien.
Amul as a company was renamed from the Anand Dairy and turned into a cluster in Gujarat under one particular umbrella name, taking all the corporative work under its structure. However, Amul, as a company was finding it difficult to move forward in the corporate world because dairy was completely linked to agriculture. Hence, even if Amul started having its factories for production, the ones working in the factory were simple farmers who only had the knowledge of dairy products and nothing related to logistics. Hence, this is what the Anand Pattern Revolution did. It started hiring employees that were well equipped with education regarding machinery, accounting, and held the necessary education sets for it. This is how they started looking into the importance of the division of labor. The employees began dividing their work and keeping track of all transactions to keep them from suffering losses, and Amul grew to become one of the largest dairies of the world.
This is how the White Revolution took place in India.
India is online shopping heaven for customers, with population armed with smart gadgets and phones which has made everything a click away for people. But Is E-commerce Hampering the Growth of Small Retailers?
Indian Business School -Are they really effective? Problem with business school is that they take smart kids & train them to be business executives for rich